Making a matrimonial profile

Eons ago, I was out clubbing with some friends and I saw this boy, who was swaying to some metal, with his eyes closed. He was carelessly holding a beer bottle in one hand, and carried this non-challance that was so attractive. That was his signal (besides the fact that he had a fancy degree…

Fingering your phone too much?

Part 1: How it all started You’re stuck in a traffic jam, you pull out your phone and mindlessly start swiping. You are waiting in a queue, you pull out your phone, start scrolling. You aren’t able to fall asleep, you pick up your phone and start fidgeting. You go into one app, then into…

How to make virtual dating work?

The great thing about technology is that opens up your social network quite a bit and allows you to date someone at the other end of the world. Sustaining a long-distance relationship over an extended period is quite hard but it’s still a great way to meet someone. Whether you are away from home or…

Why all men don't hit on the hottest women.

In one of our recent NED talks, we had one of the speakers make a compelling argument (backed with data and all) about why you should hit of the hottest woman in a room. Now, why would any guy not do that you may wonder. Here are a few disclaimers before I explain why. Yes, I…

Assortative match-making

Be it math or match-making, I have ideas that I’d rather not explain since my rationale is usually a simple, non-foolproof and lazy way of doing things. Its some sort of an intuition that works for me, but might not for someone else as usually there’s no science to it and hence, I don’t both…

Yella okay, arranged marriage yaake?

Traditionally, in India, parents arranged marriages for their wards almost like how they selected the kindergartens they send their kids to and there was no two words to how this was done. Children finding their own partners were usually chided by the society and that’s how the strange term “love marriage” originated in India. It…

Evolution of the Indian matrimonial markets

In order to solve the problem of online dating, I needed to reflect on user journey from time immemorial for my market. Hence, I got thinking about how the matrimonial market has evolved and here’s my take on it based on some literature, personal stories and hearsay. If you have some stories to share, you should write…

On men being more picky in the dating market

One of my claims to fame as a matchmaker was that I’d far greater women signed up with me than men. Normally, you would think that I’d enough and more women to set up all the men I had very successfully. However, very often, contrary to popular belief, I found that men were being more…

From swayamvaras to swiping right

One of my clients at Marriage Broker Auntie once told me that by brokering dates, I snatch away the joy of being spontaneously “aroused” at first sight. Well, given that men operate phallus first, followed by heart and head, this seemed like a fair complaint. I am yet to hear a woman complain like this and…

As a matchmaker, why I'd rather not start yet another app.

Most internet based businesses such as uber, airbnb, amazon marketplace, housejoy, etc. solve for liquidity. You’re looking to go from A to B and a car willing to make this trip will transport you quite easily with the assumption that this car will get another customer at point B soon enough (this is taken care of…