Faux pas by men on arranged marriage dates

One of the perks of being Marriage Broker Auntie is that I stay abreast with all the social faux pas in the marriage market. I get lots of dope on arranged marriage dates and pre-date conversations, that are both hilarious and insightful. One thing I have realised is that irrespective of age, religion, caste, education, etc,…

Marriage Markets and social laundry

In the age old days, we had limited information about alliances that middlemen or brokers brought in and we heavily relied on offline networks for social due diligence. It was usually enough if the tharkari (potential spouse) had a respected public sector job with the promise of pension and you could call their office to…

Passing the baton in arranged marriage markets

Because of the business of arranged marriages, I always have a plenty of family members helping me out with leads. Mum, dad, uncles and aunties usually get leads through their friends (contemporaries) and they try their best to explain how I operate. I prefer to work directly with the person in the market rather than…

Marriage Broker Auntie's 1st success in its new avatar

For the last one week, I’d been advised to be on bed rest by my doctor but that couldn’t stop me from attending the engagement ceremony of Viggy and Neha, Marriage Broker Auntie’s very first successful match, in its new avatar. As we wished this beautiful couple, took the customary photograph and exited the stage,…

Am I matching girl and boy or girl and boy's mother?

Marriage Broker Auntie has pretty much always had the opposite mix of genders when compared to other matrimonial/ dating apps in the market – More women than men! Quality of both men and women follow a normal distribution making it incredibly tough to adequately match within the database because this male to female ratio is…

No, I don't do Jataka matches.

This picture above represents a typical decision making unit when it comes to arranged marriages in India. While in most of the western world, you’d only be concerned about maximising the region “A” where as in India, we like to maximise A, B and C in the reverse order of priority. While traditional matchmaking sites…

Hacks for improved matching

At the outset, let me confess that I am a huge fan of the uppit kesari bath model of marriages, except of course when the coffee is unpalatable! Until now, I had not found a way to convince my generation why this model works best in the arranged set up. After recently speaking to someone of…

Yella okay, arranged marriage yaake?

Traditionally, in India, parents arranged marriages for their wards almost like how they selected the kindergartens they send their kids to and there was no two words to how this was done. Children finding their own partners were usually chided by the society and that’s how the strange term “love marriage” originated in India. It…