Why matrimonial apps must not be your last resort.

We go from kindergarten to primary, high school to college and college to a job quite seamlessly. It’s hardly a decision we’ve to make, at least not in India where our parents pretty much take care of designing and executing our lives. However, getting married is a decision we consciously make, and for the first…

The real user journey

Ideally,  you’d love to prance into a dim lit bar, connect with someone over a drink, make out wildly and wake up the next morning knowing that you’ve met the love of your life and have nothing to worry about, except you decided to go on a matrimonial site to recreate this serendipitous situation. So…

The 5-3 rule.

In the last few months, I cannot count the number of times I have tried to help people prioritise their partner preferences through M.B.A. So, I created this 5-3 rule which helps people in sorting out their preferences. I know it works when people genuinely follow it. In fact, this might work for just about any…

Making a matrimonial profile

Eons ago, I was out clubbing with some friends and I saw this boy, who was swaying to some metal, with his eyes closed. He was carelessly holding a beer bottle in one hand, and carried this non-challance that was so attractive. That was his signal (besides the fact that he had a fancy degree…

Signs your arranged marriage date ain’t into you.

The biggest problem with the arranged marriage process is that it is an excruciatingly long process, especially if you aren’t lucky. You have to meet so many people before you start to see some hope. Now, the number of people you see is not something you can significantly influence, although the duration you see them…

So you’re 30 and still single, what now?

  With the recent shutdown of Mint on Sunday, my column died too. My dream of having a column in a national newspaper about love and relationships was pretty short-lived, but lived nevertheless. Sigh. So I shall continue to publish my works here. A couple of months ago, I wrote that the average age at which…

Hobbies, habbits and hobbits

In the past, women were made to sing or have their hobbies like tailoring/ crochet skills praised at the bride seeing ceremony because most of the time these women were going to be housewives and had to justify how they would spend time productively at home besides cooking and tending to the family. Today, both…

PG rated spouse hunting

Despite pivoting from matchmaking to matrimonial advisory, I continue to get tonnes of calls everyday from some aunty or another about their son (not daughter, mind you!) who is in the market. I try to explain what I do but somewhere through the conversation, I just give up and tell them to ask their wards to get…

Spike that arranged marriage coffee yo!

A friend of mine has been in a the market for a while and has just not been able to find anyone remotely interesting. Knowing the sort of women he has been with or fancied in the past (only counting the ones while he was sober), I think he has a type – the quirky…

Making it to the second date and beyond

The reason Marriage Broker Auntie pivoted from actively matchmaking to matrimonial advisory is because every introduction is driven by pure instinct which is a result of several years of being in business but quite often, people aren’t ready to make the most out of these opportunities. As a result, it is very easy for clients to believe that I…