I’ve seen tonnes of negative reviews of matrimonial sites. The more people spend on them, the more disappointed they feel. How do I know this, you ask? Because a lot of these people come to M.B.A. after they’ve tried out pretty much everything available in the market. Before people can shell more money on me,…
M.B.A. assisted search – now invite only
We are always evolving to address gaps in the matrimonial markets, and to provide greater value to customers, just as any start-up. One such endeavour was launching the assisted search service on M.B.A. Assisted Search I created and managed people’s matrimonial profiles, and made introductions to relevant prospects by helping them them cut through the…
Why matrimonial apps aren’t the last resort
We go from kindergarten to primary, high school to college and college to a job quite seamlessly. It’s hardly a decision we’ve to make, at least not in India where our parents pretty much take care of designing and executing our lives. However, getting married is a decision we consciously make, and for the first…
The 5 by 3 partner preference prioritisation principle
In the last few months, I cannot count the number of times I have tried to help people prioritise their partner preferences through M.B.A. So, I created this 5 by 3 principle which helps people in sorting out their preferences. I know it works when people genuinely follow it. In fact, this might work for just…
Making a matrimonial profile
Eons ago, I was out clubbing with some friends and I saw this boy, who was swaying to some metal, with his eyes closed. He was carelessly holding a beer bottle in one hand, and carried this non-challance that was so attractive. That was his signal (besides the fact that he had a fancy…
Tearing down the ideal husband
For the longest time, I remember romanticising the idea of an ideal husband. Back in 2006, I had even found this boy who I thought was great marriage material. He was well educated, smart, good looking, hailed from a good family, belonged to the same caste as me and we got along quite well. At…
Signs your arranged marriage date ain’t into you.
The biggest problem with the arranged marriage process is that it is an excruciatingly long process, especially if you aren’t lucky. You have to meet so many people before you start to see some hope. Now, the number of people you see is not something you can significantly influence, although the duration you see them…
Fingering your phone too much?
Part 1: How it all started You’re stuck in a traffic jam, you pull out your phone and mindlessly start swiping. You are waiting in a queue, you pull out your phone, start scrolling. You aren’t able to fall asleep, you pick up your phone and start fidgeting. You go into one app, then into…
How to make virtual dating work?
The great thing about technology is that opens up your social network quite a bit and allows you to date someone at the other end of the world. Sustaining a long-distance relationship over an extended period is quite hard but it’s still a great way to meet someone. Whether you are away from home or…
How do you decide whom to marry?
I hate to admit, but I am a compulsive googler. I’m pretty sure some of you out there are closet googlers too. So, this one goes out to you, especially if you are in a relationship (or just even seeing someone on the arranged marriage market) and wondering if you should get married to the…