Why matrimonial apps must not be your last resort.

We go from kindergarten to primary, high school to college and college to a job quite seamlessly. It’s hardly a decision we’ve to make, at least not in India where our parents pretty much take care of designing and executing our lives. However, getting married is a decision we consciously make, and for the first…

The real user journey

Ideally,  you’d love to prance into a dim lit bar, connect with someone over a drink, make out wildly and wake up the next morning knowing that you’ve met the love of your life and have nothing to worry about, except you decided to go on a matrimonial site to recreate this serendipitous situation. So…

The 5-3 rule.

In the last few months, I cannot count the number of times I have tried to help people prioritise their partner preferences through M.B.A. So, I created this 5-3 rule which helps people in sorting out their preferences. I know it works when people genuinely follow it. In fact, this might work for just about any…

Why are Mysore boys getting divorced?

Mysore is like Bangalore’s innocent sibling. Every Gen-X Bangalorean’s dream is to retire off in Mysore, although most of them would never do it. Once you get used to the faster pace of life in Bangalore, it’s hard to appreciate the calm in Mysore. I hear Mysore’s no longer as calm as it used to…

Making a matrimonial profile

Eons ago, I was out clubbing with some friends and I saw this boy, who was swaying to some metal, with his eyes closed. He was carelessly holding a beer bottle in one hand, and carried this non-challance that was so attractive. That was his signal (besides the fact that he had a fancy degree…

Tearing down the ideal husband

For the longest time, I remember romanticising the idea of an ideal husband. Back in 2006, I had even found this boy who I thought was great marriage material. He was well educated, smart, good looking, hailed from a good family, belonged to the same caste as me and we got along quite well. At…

Signs your arranged marriage date ain’t into you.

The biggest problem with the arranged marriage process is that it is an excruciatingly long process, especially if you aren’t lucky. You have to meet so many people before you start to see some hope. Now, the number of people you see is not something you can significantly influence, although the duration you see them…

Fingering your phone too much?

Part 1: How it all started You’re stuck in a traffic jam, you pull out your phone and mindlessly start swiping. You are waiting in a queue, you pull out your phone, start scrolling. You aren’t able to fall asleep, you pick up your phone and start fidgeting. You go into one app, then into…

How to make virtual dating work?

The great thing about technology is that opens up your social network quite a bit and allows you to date someone at the other end of the world. Sustaining a long-distance relationship over an extended period is quite hard but it’s still a great way to meet someone. Whether you are away from home or…

How do you decide whom to marry?

I hate to admit, but I am a compulsive googler. I’m pretty sure some of you out there are closet googlers too. So, this one goes out to you, especially if you are in a relationship (or just even seeing someone on the arranged marriage market) and wondering if you should get married to the…