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Best matrimonial apps

Published by Priyanka on

Until the 90s, people heavily relied on personal networks and local brokers for partner search. But once people started leaving their home-towns for education or jobs, they were less likely to find suitable partners within these limited networks.

That’s when matrimonial apps came in, and improved liquidity tremendously. So, the larger the app, the more likely you are to find relevant matches. But this doesn’t say much about you as an individual or whether you will definitely find your partner there or not. We’re simply talking statistically. 

Now, three of the largest apps by size in India are Bharatmatrimony, Shaadi.com and Jeevansathi. Their databases are in millions. So these sites are more likely to act as a proxy for the general market vs a very niche app that says it caters to a specific segment of society. This is not to say that you are unlikely to find relevant matches on niche apps, it depends very much on how you define your niche and how much these apps cater to that niche.

While each of these 3 websites are the largest by size, distribution of members tends to be skewed in regions where these companies are headquartered with highest number of members being from around here.

Bharatmatrimony: South

Shaadi: West-South-Central

Jeevansathi – North – Central

For instance, if you are a non-conservative Tam Bram from Nagpur, then you’re more likely to find a relevant match on Shaadi.com vs Tamil Matrimony, which is far more suited for a conservative Tam Bram. Although it’s not as simple because at an individual level, your experience on various apps can vary hugely.

The best way to find out which platform works best for you is by being on all of them at once, and giving them about a month to see where you’re finding the most relevant prospects, and receiving the best responses. All big matrimonial apps provide you an option to create a free profile and hang out endlessly before you buy a paid plan. Of course they call you incessantly till you’ve paid for a membership but one month is enough time for you to really give the platform a fair shot.

Apart from the big 3, there are several smaller matrimonial apps that cater to specific communities or people who’ve graduated from specific institutions and what not. There are also lots of offline brokers who are omnipresent, but they’re mostly caste specific. These offline brokers have a huge buy in amongst the parents as their operating model is very parent friendly.

Ideally, you should give these platforms/ brokers at least 3 months before you give up and find alternatives. It does take a while for your profile to pick up traction on these platforms. So, being patient and persistent during your trial period is a key in getting the best out of these platforms. But this may not be everyone’s cup of tea – a lot of people find the process too clinical and taxing.

I have only one thing to say – these apps are only social discovery platforms, what you make of them is really up to you. If finding a partner feels taxing, try being married. 

This post was originally published on Quora when someone asked me which is the best matrimonial site in India.