We've paused intake of new clients for 2021. Please check back in 2022. Thank you.

Everyone’s got a “but”.

Published by Priyanka on

You know how people say “Oh everything’s great about this person, but…”. 

It is this very “but” that keeps people from being in a relationship already. The “but” doesn’t necessarily have a bad connotation in every case, it’s just some sort of a hang up (positive or negative) or impediment for them to find a partner. Sometimes when people come to me looking for a bride/ groom, I am quite perplexed that someone who seems so great is still single. 

Soon I realise that they aren’t getting married because there’s one (or many) thing (s) or a “but” that’s preventing things from moving forward. I spin this “but” off as an anchor to find them a match because this “but” seems to be such a big part of their lives that everything else seems workable if the “but” is taken care of.

For instance, I’ve a client, who after a few attempts at finding a bride concluded that he isn’t getting married because he only has a bachelor’s degree. Most parents of brides in his community these days want a groom with at least a masters degree. While this was the reason given to him by a couple of counter parties, he decided to make this the overarching reason for him to still be single. 

So, this is what I’d typically classify as a “but” – believing that the lack of a masters degree is bringing down his market value. Hence, his approach to bride hunt becomes more defensive of his lack of masters as opposed to selling his strengths.

The way I would typically get around this “but” is by matching him with someone who has clearly expressed nonchalance about the number of degrees a potential partner has and then, playing up his strengths to make the potential bride interested in the groom. Once I have informed the guy about this girls’ nonchalance about his degrees, I have done my bit to take the “but” out of the equation. Since this is a two-sided market and a match happens only when I have taken the girl’s “but” out of the equation.

In conclusion, everyone’s got a “but” and it is only a matter of time for this to grow in significance and we are all better off getting into a relationship before this happens.