A lot of internet businesses today (Uber, Airbnb, Amazon, Housejoy, etc.) are aggregators. They are solving for liquidity, and in the process, they are increasing both supply and demand alike.
For instance, if you’re looking to go from point A to B, a car willing to make this trip will transport you quite easily with the assumption that this car will get another customer at point B soon enough (this is taken care of as volumes shoot up). Imagine if Uber or Ola had filters for the exact model of car, type of upholstery, music in the car, drivers communication skill level, driver’s phone model and the likes of this, it would be harder to find a cab quickly.
This is exactly why modern day dating websites don’t solve the liquidity problem.
Every time I discuss running a matchmaking service, people suggest that I start up and build an app as if the only problem with the market was not having an app to solve for everything related to love. Let’s say I did roll with the idea, the very next thing people ask is – what my USP will be or how my matching algorithm will work.
So, here’s the thing – I don’t intend to match people based on their lineage or interests as the former is mostly irrelevant to our generation and the latter is ever changing. According to me, the best way to go about it is to lock up all the single people in the world in one space and let them pick based on their current state of mind. My job would only be to create that space where they can be locked up since who am I to say who gets to be locked up.
Love is complex. Our requirements from a long-term gene propagating partner is huge, and every new criteria we add only makes the market less liquid for us. Having several apps that are customised for specific audience further reduces liquidity. Having learnt the benefit of pooling from operations, I can only say that populating the world with more such apps will only further decrease the probability of finding a mate.